Guidance on marketing your product
Please note that we do not have a role in “approving” products for use in NSW. Our role is limited to publishing products “accepted” as meeting Equipment requirements under Clause 9.2A.2 of the ESS Rule. This includes publication of values for use in Energy Savings and Peak Demand Reduction Capacity calculations for each accepted product. We collect documentation on approvals under the jurisdiction of other regulators (e.g. Department of Fair Trading) as part of the acceptance process.
Accordingly, our preferred wording for your marketing material (including product labels, documents, websites and other promotional or informative material) is “Accepted for use in NSW ESS” and if applicable, “Accepted for use in NSW ESS/PDRS”. However, a shortform version such as “ESS/PDRS Accepted NSW” would also be appropriate for use in product and marketing material. Examples of inappropriate wording and symbols includes showing “IPART approved” and “ESS Approved” on products or in product marketing material.
The wording above may not be appropriate in all circumstances, so you may need to modify it. If you wish to modify the wording from the guidance above, you must submit your proposed wording to the Scheme Administrator for approval by emailing essproducts@ipart.nsw.gov.au
It is the applicant’s responsibility to ensure that all other wording is removed from their product manufacturer’s and their own marketing material. If you or your product manufacturers currently have or become aware of wording that is inconsistent with the guidance above, we request that you implement corrective action in a timely manner.